Moving tops the list of most stressful life events. In fact, it is ranked before divorce, getting married or having children. Every baggage is different,
every experience is subjective.
‘Movin’ aims to break the conventional perception of moving companies,
to create a safe space for its clients and to shed some light on
those hard times.

The visual identity is based on the values of empathy, humour and transparency. 
The use of typography represents the juxtaposition between physical baggage
and emotional baggage.